Objective
-
The aim is to provide people an alternative to owning a car – an alternative that is not just equally good, but much better. By fulfilling people’s every travel need, complemented by attractive value-added services.
-
Enable a future of easy, efficient and sustainable mobility.
Description
It is an app which combines different transport providers into a single mobile application platform, removing the hassle of planning and one-off payments. The service needs to be easy to use and well-designed entirely for the customers so the development of the user interface and user experience are in the key role.
They believe that “owning a car doesn’t make much sense anymore for most people. Whim is a more affordable alternative for car ownership without all the hassles. Every journey is covered – whether it’s taxi, public transport, a car service or a bike share. Simply pay as you go or travel even smarter with a monthly plan’’.
Inputs
Main INPUTS for this project are:
​
-
Infrastructure and development like maps and connectivity of the modes of transport.
-
Companies which are ready to collaborate as transportation providers.
-
Information and technology for the mobile application which has to be user friendly.
-
Big data – lot of data to understand if people are accepting mobility as a service.
Outputs
Main OUTPUTS of this project are:
​
-
Cost saving by the people as it removes the need of owning a personalized car.
-
Less emissions due to reduction in number of cars.
-
Speedy commute and less traffic congestion.
-
Better user experience as all modes of transport are on a single platform.
-
Cheaper transportation as it promotes public transport.
Project Assets
The main asset is the successful platform/mobile application which is promoting mobility as a service.
Project Struggles
Expansion of the application or platform requires a lot of collaborative effort from transport providers and government.
Project Processes
The mobile applications are launched in regions of Finland and United Kingdom. The company is rapidly going on for expansion in Europe. Extending the service to Amsterdam and Antwerp will be seen in near future around 2018-year end.
They have come up with different payment plans to provide attractive offers for mobility as a service.
Project Status
Whim app is implemented in regions of Finland and United Kingdom. It is going to be launched soon for Amsterdam and Antwerp regions.
Project Consortium member(s)
-
Transdev
-
KARSAN
-
KORSISAARI
-
Good sign
-
Toyota Financial services
-
Denso
-
GoSwift
-
VEHO
Contact
Jonna Pöllänen: jonna.pollanen@maas.global
​
Veera Aalto, communications coordinator, Maas Global limited.
veera.aalto@maas.global
+358 407427379